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Political ads know how to announce their candidates, but take none of the steps those selling everything else mastered years ago [...]
Source Mediapost
Finance platform NerdWallet is relying on its in-house creative team to develop the new "You Deserve the Best" campaign that recognizes NerdWallet's fourth annual Best-of Award winners across a range of personal finance products, including credit cards, savings accounts, brokerage accounts, and mortgage lenders. Media for the campaign runs [...]
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The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content. [...]
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Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience. [...]
Source Mediapost

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The team from Shutterstock share their predictions for creative design trends in this new infographic. [...]
Source Social Media Today
A new survey has shown that people are engaging with social networks at increasing rates, underlining the growth of the medium. [...]
Source Social Media Today
As marketing automation grows rapidly, so does its misuse. Here's a look at the most significant changes made by social networks regarding automation, and what marketers need to know moving forward. [...]
Source Social Media Today
Twitter has launched a 2019 major events calendar to provide insight into trending conversations on the platform. [...]
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this article Mashable

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It's a sad, sad day for fans of the "world's cutest dog." On Friday, the owners of Boo the Pomeranian announced on social media that Boo died in his sleep at the age of 12. The precious and beloved pup has hundreds of thousands of followers on Facebook and Instagram, and [...]
Source Mashable
Facebook will surely be bracing itself for some fresh backlash from the public next week following a number of revealing legal documents being unsealed. Those documents are expected to detail how Facebook made money off children without ongoing and clear consent from a parent or guardian. The documents are being unsealed [...]
Source Mashable
A scam is making the rounds in the Instagram influencer and photography community, and it's so elaborate that you can understand why people fell for it. Someone purporting to be Wendi Deng Murdoch, the former wife of media mogul Rupert Murdoch, is fleecing thousands of dollars from hundreds of unsuspecting Instagram [...]
Source Mashable
...More about Youtube, Netflix, Mashable Video, Challenge, and Tide Pod Challenge [...]
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Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you'll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan Engagement Matter to Marketers? Most definitions of brand engagement agree that it [...]
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Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you'll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for marketing. What Is the Instagram Countdown Sticker? Instagram has [...]
Source Social Media Examiner
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week's Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming features, and [...]
Source Social Media Examiner
Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world's leading copywriters. He's the author of How to Write Copy That Sells and hosts a podcast [...]
Source Social Media Examiner