Social Media News

Media Post

Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number of video views they have amassed. [...]
Source Mediapost
Jim Sturm, former CEO of Brierley + Partners, has been named president of Yes Lifecycle Marketing, a provider of cross-channel marketing communications and analytics solutions. [...]
Source Mediapost
The "From Dust To Gold" campaign was developed with the Portland and New York offices AKQA. [...]
Source Mediapost
We are living in a time where more than half of Americans report using an ad blocker while they're online, according to YouGov Profiles data, and trust in advertising is at an all-time low. Attention is now our most precious and scarcest resource, and content is the cost of entry for [...]
Source Mediapost

Social Media Today

Creating engaging, enticing captions is a constant challenge - check out these tips from contributor Dhariana Lozano. [...]
Source Social Media Today
Facebook's testing a new branded content 'Branded Content Matching' platform, which highlights relevant influencers you can partner with on marketing campaigns. [...]
Source Social Media Today
Using video on your eCommerce product pages can have a significant impact on conversion rates - check out these stats. [...]
Source Social Media Today
If you're not convinced of the value, and potential, of video marketing, check out this new infographic. [...]
Source Social Media Today

Mashable

There is perhaps no shoe as contentious as the Croc. Say what you want about the way they look (and yes, the company that makes Crocs is aware they're not exactly beautiful), but there's no denying that the shoe is comfortable and functional. SEE ALSO: At long last, we know the [...]
Source Mashable
"Don't you ever say I just walked away. I will always want you" — this squirrel to this bird feeder, probably. For those not in the bird feeding game, there is a type of motorized, weight-activated bird feeder called the Yankee Flipper, which spins interloping squirrels around in the circle until [...]
Source Mashable
Many of us know Hilary Duff as the Disney Channel actress, turned singer, turned chic star of the fun TV Land comedy, Younger. But now she's taken on the new role of furious neighbor. Over the years Duff has always remained relatively calm, cool, and collected — despite a brief feud [...]
Source Mashable
Everyone has their own idea of what helps keep a marriage alive, and, for one Redditor, it seems the key is, well, poo cake. SEE ALSO: Turns out this high school's mystery pooper is a different district's superintendent Not an actual cake made out of poo, no. That's just ridiculous. Rather, Redditor [...]
Source Mashable

Social Media Examiner

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week's Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking [...]
Source Social Media Examiner
Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? To explore when and how businesses should respond publicly to a crisis, I interview Gini Dietrich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show [...]
Source Social Media Examiner
Want to increase page likes on Facebook? Are you capitalizing on the page preview shown when users hover on your page name on Facebook? In this article, you'll discover how to optimize your Facebook page preview to boost likes and bring new fans on board. Why Facebook Page Previews Matter [...]
Source Social Media Examiner
Want more conversions from your organic social media traffic? Wondering how to set up a sales funnel for your social media visitors? In this article, you'll learn how to convert more social media visitors using a sales funnel. Why Optimize Your Funnel? Social media marketing is one of the best [...]
Source Social Media Examiner