Social Media Strategy Template Worksheet

This template is designed to assist you in setting up a social media strategy for your business or organization using the 3 C’s (Content, Contacts and Consistency) strategy.

Research has shown that the 3 C’s strategy is effective for social media optimization. Social media optimization helps grow business awareness which helps generate ROI. If you want to learn more about the importance of a social media marketing strategy watch this video or read this article titled, what is a social media marketing strategy.

By the end of this exercise you will have:

1. A strategy that you can use right away to accomplish your business goals and generate return on investment (ROI)
2. An idea of what social media platforms are most effective for your business
3. An idea of what your main sources of business are and how you can market to them using social media
4. A content strategy that enables you to post content that is relevant and goals driven
5. A contacts strategy to help you grow your audience, fans, followers and customers
6. A consistency strategy that enables you to have a structured and effective post schedule


  • Download the worksheet or use a sheet of paper you can fill in to create the strategy with the template
  • View the slides below to start answering questions to your create strategy
  • Answers 1- 5 are for content strategy, 6 – 10 are for contact or community strategy, 11 – 16 are for consistency strategy

The Strategy Summary Sheet summarizes and explains the strategy based on your answers.

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