In the world of digital marketing, knowing where you stand is crucial. Your communication channels, or touchpoints, matter significantly in shaping your overall strategy. But how can you determine what’s working and what isn’t? The first step is to...
In viewing comments in a marketing forum centered on mistakes and opportunities for 2018, It seemed many companies ended the year with two major observations: One camp believed that while they excelled in their social media marketing, they didn’t focus enough on...