How to Post a Video on Facebook

Facebook is one of the premier platforms for publishing, promoting, and sharing video content. With its vast user base, sophisticated targeting capabilities, and robust engagement metrics, Facebook should be a top priority for expanding your online reach. Given the significance of video content, it’s highly recommended to leverage this medium. In this blog post, we will guide you through the process of posting a video on Facebook, unlocking the full potential of your video marketing strategy. If you prefer a visual demonstration on how to post a video, you can watch the video below. Otherwise, please continue reading.

  • 1) Choose the right video format and size

Before you post a video on Facebook, you need to ensure that it is in the right format and size. Facebook supports various types of video files, including MP4, MOV, and FLV, with a maximum file size of 4GB. For best results, use H.264 compression and a resolution of at least 720p. Also, keep in mind that vertical videos have become increasingly popular on social media, so consider filming your videos in a vertical orientation.

  • 2) Craft a compelling video caption and thumbnail

Once you have your video file ready, it’s time to create an attention-grabbing caption and thumbnail. Your caption should provide context, highlight the main message of your video, and compel viewers to hit the play button. Use relevant hashtags, call-to-actions, and emojis to make your caption more engaging. Similarly, your video thumbnail should be visually appealing, relevant to your content, and attractive enough to encourage people to click through and watch.

  • 3) Upload your video to Facebook

To upload your video to Facebook, log in to your account and click on the “Add Photo/Video” button in the status update box. Choose your video file, and it will start uploading. While your video is uploading, you can add your caption and thumbnail, tag people, and select the appropriate privacy settings. You can choose to post your video publicly, to your friends, or to a specific Facebook group. You can also schedule your video to post at a specific time if you want.

  • 4) Promote your video to increase reach

Now that your video is live on Facebook, it’s time to promote it to maximize your reach. Use Facebook’s advertising tools to target specific demographics, interests, behaviors, and locations. You can also boost your video post to reach more people and increase engagement. Encourage your followers to like, share, and comment on your video by adding a call-to-action at the end of the video. You can also repurpose your video content into other formats, such as blog posts, infographics, and podcasts, to expand your reach even further.

  • 5) Monitor your video’s performance and make improvements

Finally, it’s crucial to monitor your video’s performance and adjust your strategy accordingly. Facebook provides detailed analytics that can help you track metrics such as views, engagement, reach, and retention. Use these metrics to evaluate your video’s effectiveness and make improvements for future content. Consider experimenting with different types of videos, captions, and thumbnails, and analyzing how they perform to optimize for maximum impact.


Posting a video on Facebook may seem daunting, but with these simple steps, you can harness the power of video content to reach and engage with your target audience. By choosing the right format and size, creating captivating captions and thumbnails, uploading your video to Facebook, promoting your video, and analyzing its performance, you can unlock the full potential of your video marketing strategy. So go ahead, give it a try, and let Facebook help you take your online presence to the next level!

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