Social media has turned out to be a powerful platform for personal branding. The line between personal and professional life is getting blurred due to social media, and this can be an advantage or disadvantage depending on how it is used. Many people display their family pictures in their cubicles or offices, not only to enjoy them but also to project an image of who they are and their values.
Social media has become that platform that projects your image to an ever-increasing number of people in the social sphere who are connected to you on a constant basis. Now people can easily know about your weekend plans, your favorite hobbies, your family, your recent purchases, and much more.
Personal Branding with Social Media
So why is this important for a business owner, worker, or manager to have a social media strategy in play? The image you project on social media can have a significant impact on how people perceive you both personally and professionally. This is where your personal branding is taking place. Your posts can either open up new business opportunities or result in lost contracts, depending on whether they are deemed offensive or not by your social media contacts.
For instance, if you’re a young professional looking to grow and take on more responsibilities at work, it’s important to be mindful of the type of content you post on social media. Posting party pictures, binge drinking photos, or negative comments (no matter how logical) may not project a sense of responsibility. Although your HR department or manager may not be your Facebook friends, there are people you are connected with who are connected to them, and they can potentially affect your brand image. Therefore, it’s crucial to be aware of the potential impact of your social media presence on your professional growth.
Welcome to the new age! You are already a brand, whether you know it or not. Before you post, share a photo, or take any other action on social media, take a moment to consider what you are broadcasting to the world on your personal billboard. That’s essentially what social media has become in today’s times. While some might argue that having a separate business or public page is different from personal pages, it doesn’t completely eliminate exposure. The idea is to be mindful of the consequences of our social media communications and post wisely as we navigate our lives.
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