Having a social media marketing strategy is more important than ever in today’s marketing landscape. Together with your traditional marketing plan, your social media marketing strategy could be what makes you stand out amongst your competitors. But what is a social...
Social Media Continues to Be a Dominant Force for Business Operations and Marketing Social media marketing remains an absolute necessity, especially for the growth of small and local businesses. At its core, social media marketing is the strategic use of social...
If you are looking to grow your business awareness on social media, follow these evergreen tips! BE ENGAGING, BE TRENDY, BE TRUE TO YOUR BRAND, PUBLISH CONSTANTLY BE ENGAGING Hate to break it to you but, your social media accounts aren’t just about you....
As a Social Media consultant for businesses, social media engagement is a major topic. I’m often asked which holds greater importance: “Likes” or “Reaches”? Interestingly, I’ve observed that the lack of “likes” or...
Social media has turned out to be a powerful platform for personal branding. The line between personal and professional life is getting blurred due to social media, and this can be an advantage or disadvantage depending on how it is used. Many people display their...
You’ve created your brand and integrated it throughout all your social media pages. Now what? It’s time to cultivate customer loyalty. Building a relationship with your customers is the key to achieving loyalty. Engaging with them can be crucial to the...
