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How to Use Google Trends for Your Business

Google Trends lets you explore trending searches, topics, news, queries and more per location. This tutorial covers how to use google trends for a service, product or event for marketing and business ideas or strategy.

Why tracking marketing trends is important

As a business owner, it’s important to stay up-to-date on the latest marketing trends. By understanding what’s popular, you can better allocate your resources and create campaigns that are more likely to resonate with your target audience. Additionally, keeping track of marketing trends can help you to identify emerging opportunities. For example, if you notice that a particular social media platform is starting to gain popularity, you may want to consider creating a presence on that platform before your competitors. The same thing applies for Google searches. You’ll want to understand what kinds of things people search for, which keywords are used, and what questions people have that your business can answer.  

The same goes for entrepreneurs who are always on the lookout for new business ideas. By understanding what people are searching for and what kinds of content they’re engaging with, you can get a much better sense of what’s important to them. Staying up to date on trends will allow you to be able to have better search engine optimization (SEO) and and just a better understanding overall of the kind of content people look for. So if you’re looking to get ahead of the competition, this is definitely a tool that you need in your arsenal.

Once you’ve learned about search trends, learn how to optimize with Google My Business

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