Having a social media marketing strategy is more important than ever in today’s marketing landscape. Together with your traditional marketing plan, your social media marketing strategy could be what makes you stand out amongst your competitors. But what is a social...
Times are changing… is your brand? The mobile experience is what it is about! Are you using your social media in a way that is positive when it comes to your marketing strategies? This year’s Black Friday will go down as a tipping point in which mobile shopping...
Social media combines technology and culture. If you want to keep up with friends, makeup trends, hairstyles, wildlife, or your favorite brands, there are many platforms to stay connected. However, it is the engaging photos and interactive videos on Instagram that...
Social Media continues to be a dominant force for business operations and marketing We are so fortunate to be in the social media industry! We have been providing social media services for the past two years and it’s apparent that social media marketing is...
Social media is becoming your business’s main network and if it isn’t, it is totally worth considering. Your clients, competitors, potential clients, and clients’ customers are all on social media. Do you know that they are looking at social media to make informed...
If you are looking to grow your business awareness on social media, follow these evergreen tips! BE ENGAGING, BE TRENDY, BE TRUE TO YOUR BRAND, PUBLISH CONSTANTLY BE ENGAGING Hate to break it to you but, your social media accounts aren’t just about you....
As a Social Media consultant for businesses, social media engagement is a major topic. I’m often asked which holds greater importance: “Likes” or “Reaches”? Interestingly, I’ve observed that the lack of “likes” or...
With the New Year comes the inspiration for fresh goals. Businesses traditionally evaluate past performances to identify areas for improvement and determine how to achieve new objectives. Recently, a business manager approached me seeking advice on enhancing their...
Many people I consult with often ask me about the upcoming technologies and future tech trends that will shape businesses in the near future. Questions like “What will replace Facebook?” or “How will Pinterest evolve in the coming years?”...
Social media has turned out to be a powerful platform for personal branding. The line between personal and professional life is getting blurred due to social media, and this can be an advantage or disadvantage depending on how it is used. Many people display their...
