Today, we’re simplifying Google My Business Insights, an essential tool for connecting with customers and making informed decisions. Whether you’re new to Google My Business or looking to optimize your performance, this guide will help you unlock the full potential of your business profile. Check out the video!
Getting Started with Google My Business
First things first, ensure you’re logged into your Google My Business account with your Google credentials. Once logged in, navigate to the Google Business Profile dashboard. Here, as an admin, you can view a range of insights about your business’s performance and customer interactions.
Exploring Customer Interactions
Your Google My Business dashboard offers a comprehensive look at customer interactions. Click on “Customer interactions” to access analytics and performance data. This section records every interaction, including calls, messages, bookings, and requests for directions. Understanding these interactions can help you tailor your customer engagement strategies effectively.
Analyzing Platform and Device Data
Scroll down to see the breakdown of devices and platforms used to view your business profile. This insight is crucial for targeting your marketing efforts. Knowing whether customers find you through Google Search or Maps on desktop or mobile can significantly influence your advertising strategy.
Understanding Search Terms
Another valuable feature is the list of search terms that bring customers to your business profile. For instance, if terms like “advertising agency” or “digital marketing services” frequently appear, you can refine your SEO strategy to capture more local leads.
Leveraging Historical Data
Google My Business Insights allow you to access data beyond the standard six-month window. To retrieve past data, click on the three dots next to “Profile Strength.” Navigate to “Business Profile Settings,” then “Linked Accounts.” Here, you can select the desired business profile and access data for up to 18 months. This long-term data is invaluable for tracking growth and making strategic decisions.
Detailed Insights: Calls, Messages, and Bookings
Google My Business Insights provide detailed statistics on calls made, messages sent, and bookings from your profile. If your business has a physical presence, this data can highlight how often customers engage with your services. For businesses without recorded calls, consider how this feature might enhance customer service.
Website Clicks and Directions Requests
The insights panel also shows how many people clicked on your website link or requested directions to your location. This information can help you evaluate the effectiveness of your online presence and drive more traffic to your business website.
Downloading Reports
To download insights reports, go to “Actions” under your selected business profile and click “Insights.” Choose a time frame—7 days, 30 days, 90 days, or a custom range up to 18 months. After selecting and downloading your report, you can analyze the data to identify trends and opportunities for growth.
Conclusion
Google My Business Insights offer powerful tools to enhance your business strategy. By understanding customer interactions, leveraging search terms, and accessing comprehensive historical data, you can make informed decisions that drive growth.
We hope this guide helps you maximize your Google My Business profile. For more insights and tips, subscribe to our channel. Until next time, take care and continue growing your business with confidence! Additionally, dive into the fascinating world of Google Business with us. It’s expansive and intriguing, and we’re excited to share our wealth of expertise! Check out other helpful tutorials we have on Google Business below or at this link – Google Business Tutorials.
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Dr. Mayo Adegbuyi is the president of BizCrown Media, where he assists businesses with digital marketing strategies and services to grow their awareness and revenue. He holds a Bachelor's in Fine Arts (Graphic Design), a Master's in Integrated Marketing Communications, and a Doctorate in Business Administration. With over 4 million YouTube views and extensive leadership experience, Dr. Mayo blends creativity, strategic insight, and cutting-edge techniques to accomplish business goals.