In today’s world, people are turning to the World Wide Web to discover products that they want to purchase or services that they want to utilize. Therefore, the search terms “nearby” and “near me” are getting used more than ever in search engines like Google and Bing! Dr. Mayo in this video covers local search marketing, so that you can understand how your business can benefit from it.
Local digital marketing basically means to market yourself locally. If you have a brick and mortar location, whether it be a store, a studio, or an eatery, know that it can benefit from local search marketing, which has so much to offer to a business!
When people search for things they want online, they most likely turn to Google, Yahoo, or Bing, and use the words “nearby” or “near me” in their search, as they will want to discover the product or service and purchase or utilize it right away, especially if it’s something that they are excited about. Instead of purchasing the product online and waiting a few days for it to be shipped to their home, 80% of people are more likely to go out to the store and purchase the product right away or have it delivered as soon as possible. This presents a lot of opportunities for local businesses!
As a local business, you will certainly want to ensure that your location is popping up when your products or services are being searched for. By utilizing local search marketing, you will be showcased as a location that carries the item or presents the service that the public is looking for, which will bring a lot more foot traffic to your business.
It’s important to keep in mind that the research to buy starts online, but not all buying happens online most shopping actually happens locally. Therefore, you will want to work with a marketing strategist or learn to how to optimize your web presence locally. When people are searching for your offerings in your area, they will see your business and reach out to you by having a well optimized local presence.
If you are ready to create a marketing strategy for your own business, get in touch with us here at BizCrown media, as we are all set to assist you with doing so. In addition, you will want to make yourself aware of the 3 Basics of a Social Media Strategy, so that your business can start heading in the right direction when it comes to its marketing strategies.