

Video Marketing is dominating! We recently learned that YouTube is the second most searched search engine with over 1 billion users. With the average user viewing over 40 minutes of content a day, YouTube is a useful (and free) resource for you to enhance your social media campaigns.
Before we share some tips on making great video content, let’s talk about why you should be creating content. Besides the incredible YouTube usage stats, Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. (Source) Amazing, right? In addition, Animoto surveyed 1,000 small business owners and found 76.5% of marketers and small business owners who have used video marketing say it had a direct impact on their business. (Source) Another survey found that simply using the word “video” in an email’s subject line boosts open rates by 19% and click through rates by 65%.
The numbers don’t lie. Video marketing content should be a top priority for all businesses because its importance and impact is only going to become greater as we grow further into a technology-focused society.
Creating great video content sounds harder than it truly is. There’s a learning curve, no doubt, but with a little time and patience, you’ll be creating good, shareable content in no time. What’s the recipe for success?
First, gather your supplies. You’ll need a decent camera. We shoot with DSLR cameras, though you could easily start off with your cell phone’s camera until you find your footing. A tripod is a must. Shaky camera work makes even the best video look unprofessional. Finally, make sure you have the proper software to edit your video. Professional software can be pricey, but both Apple and Windows have their own basic editing software that you can download or if you’re looking for something with a little more bang for your buck, look into the Adobe Cloud Library, which gives you Adobe Premiere Pro, as well as a variety of other programs.
Once you’ve gathered your ingredients, it’s time to create, prep and shoot your project. Much like an onion, there are many layers to a video production. Here are some things to think about.
Hopefully, these four tips (broad as they may be) give you an idea of the different things you must consider when producing video. If you’re looking into embracing video marketing more in 2018 and are still unsure of how to go about it, we’re here to guide you in the right direction. With a private studio with professional equipment located conveniently in Chicago’s Northwest suburbs, our experts would love to help you create good, shareable video content for your businesses online presence.