Managing your Google Business Profile can feel like a daunting task for any business owner. Between crafting content, maintaining consistency, and ensuring every post adds value for your customers, the workload can quickly pile up. Enter SEMrush’s AI-powered tools—a game changer for simplifying this process. With its smart features, you can create, schedule, and optimize posts effortlessly.
Today, I’m thrilled to share how SEMrush can help you schedule Google posts with ease and make sure your profile works as a powerful marketing tool. Whether you’ve been struggling with regular posting or want to streamline your efforts, this guide will walk you through every step. Check out the video!
Why Managing Google Business Profiles Can Be Challenging
If you’re a business owner, you’ve likely used Google Business Profile to boost your local visibility. It’s one of the most effective tools for connecting with local customers and ensuring important business information shows up in Google searches. But posting regularly on your profile can be a struggle, especially when time is limited or your team is juggling multiple tasks.
One of the most frequent questions I get from clients is, “How do I manage my Google Business Posts effectively?” Until recently, there was no straightforward way to schedule posts. You either posted directly to your profile in real time or missed out on opportunities to maintain consistency.
That’s where SEMrush comes to the rescue. With its Local Toolkit, you can now simplify how you manage posts through its intuitive AI writer and scheduling feature.
SEMrush’s Local Toolkit and AI Writer to the Rescue
SEMrush isn’t just about SEO anymore—it’s a comprehensive digital marketing tool that offers features tailored to businesses managing their online profiles. The Local Toolkit lets you schedule Google Business Posts well in advance. Whether you’re managing a single profile or dozens (like we do), SEMrush’s tools save you time, enhance your online visibility, and ensure you remain top-of-mind for your customers.
Here’s how it all works:
Step 1: Get Started by Creating an Account
To begin, visit SEMrush and create an account if you don’t already have one. Once logged in, head over to the left-hand navigation bar and find the Local section. This is where the magic of Google Business Profile management happens.
Step 2: Set Up Your Business Profile
Under the Local Toolkit, go to the Local Dashboard. If you haven’t added a business location yet, click Add New Location in the top-right corner. Simply enter your business details and SEMrush will automatically import your profile’s key information. This provides insights into your current visibility and allows you to start automating posts.
If you’ve already added your location, you’re good to go! You’re now ready to explore the post-scheduling features.
Step 3: Craft Google Posts with the AI Writer
One standout feature of SEMrush is its AI-powered post writer. This tool is perfect for busy business owners who want to create high-quality posts quickly. Here’s how it works:
- Select “Posts with AI” – You’ll find this option just next to the Insights section.
- Enter Your Topic – You can upload pre-written content or ask the AI to generate an engaging post for you. For example, if you’re promoting a holiday special, simply enter that topic and the AI writer will instantly craft a relevant post.
- Generate a Draft – The AI tailors the tone, format, and content to fit your business. You can review and tweak the draft to match your style and convenience.
This feature is especially helpful when time is tight, as the AI does the heavy lifting in minutes.
Step 4: Add Images and Call-to-Action Buttons
You can elevate the appeal of your post by adding images. SEMrush makes this simple with its drag-and-drop feature. If you need a call-to-action, such as “Learn More” or “Contact Us,” you can add these buttons to direct customers to specific pages without violating Google Business Profile’s guidelines. For example, instead of including links in the post body, SEMrush ensures your links appear where they should—under the CTA button.
Step 5: Schedule and Automate Your Posts
Once your post is created, it’s time to schedule it. Here’s how easy it is:
- Click on Schedule and pick the date and time for your post. SEMrush uses a 24-hour format, so plan accordingly!
- Preview your post to make sure everything looks perfect. If needed, save it as a draft and return later for adjustments.
- Schedule your post for the desired time and relax knowing it will go live exactly when you planned.
Want to post right away? That’s also an option. But the ability to plan content weeks—or even months—in advance is what truly sets SEMrush apart.
Step 6: Track and Adjust
Once your post goes live, monitor its performance within SEMrush’s analytics dashboard. Get insights into customer interactions, which can help you refine future posts and focus on what works best.
Why Automation with SEMrush is a Game Changer
Automation doesn’t just save time—it also ensures consistency. SEMrush’s Local Toolkit guarantees that your Google Business Profile stays fresh and up-to-date without requiring constant manual input. This is especially valuable for businesses managing multiple profiles or during busy seasons when creating posts in real time isn’t feasible.
Some additional benefits include:
- Enhanced Local Visibility – Regular updates to your profile improve your ranking in local search results, helping you stand out from competitors.
- More Time for Strategy – With posts scheduled in advance, you can focus on bigger tasks, like improving customer service or planning new campaigns.
- Customizable Content – The AI writer allows for tailored posts, ensuring your messaging is always relevant and engaging.
Start Automating Today with SEMrush
Managing your Google Business Profile doesn’t have to be a headache. With SEMrush’s AI technology and robust scheduling tools, you’re empowered to create professional, high-quality posts in less time. Whether you’re an overbooked entrepreneur or part of a marketing team managing several profiles, this tool ensures your Google presence stays active and impactful.
If you haven’t tried it yet, explore SEMrush’s Local Toolkit today and take your Google Business Profile management to the next level. And if you found this guide helpful, subscribe to our blog for more tips and tricks to streamline your digital marketing efforts. Here’s to making your life easier and your business smarter!
Until next time, happy posting! Dive into the fascinating world of Google Business with us. It’s expansive and intriguing, and we’re excited to share our wealth of expertise! Check out other helpful tutorials we have on Google Business below or at this link – Google Business Tutorials.
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