When it comes to ensuring that your business stands out in local searches, your Google Business Profile (formerly Google My Business) is an unbeatable tool. An optimized and regularly updated profile doesnโt just boost your digital presence; it helps attract more customers with ease.
Thatโs why weโve created theย Master Google My Business: Quick Posting Guideย to help you achieve just that. This guide will walk you through the step-by-step process of creating posts via desktop and mobile, share optimization tips, and provide post ideas to keep your profile vibrant. Whether you’re a beginner or looking to refine your posting skills, this guide has everything you need to elevate your strategy.
Why Google My Business is Essential for Your Business
Your Google Business Profile acts as your online storefront. By posting directly to your profile, you can:
- Communicate directly with potential customers: Share updates, offers, or events immediately in your local area.
- Stand out in search results: A regularly updated profile helps your business appear more prominently on Google Search and Maps.
- Engage your audience: Encourage customers to take action with calls to action (CTAs) like “Order online,” “Call now,” or “Book.”
If youโre not making the most of these posts, youโre likely missing out on opportunities to connect with new and existing customers.
Setting Up or Claiming Your Google Business Profile
Before you can start posting, you need to ensure you have full access to your business profile. If you havenโt yet, follow these steps:
- Visit Google Business Profile.
- Click “Manage Now” and search for your business name.
- Claim your listing if itโs already created (you may need verification). If it doesnโt exist, follow the steps to set one up.
- Verify your business through phone, email, or physical mail, depending on Googleโs instructions.
Once your profile is claimed and verified, youโre all set to begin adding posts, updates, and offers!
Optimizing Your Profile for Better Visibility
Before we discuss posting, itโs critical to set up your profile for maximum impact:
- Use High-Quality Images: Make sure your photos accurately represent your brand and are eye-catching.
- Complete Your Business Details: Provide accurate hours, contact information, and a detailed description.
- Leverage Keywords: Use relevant terms like your services or geographic location to rank higher in search.
- Encourage Reviews: Positive reviews signal trust to potential customers.
Pro Tip:
High engagement improves your ranking in local searches. Keep your profile updated to stay ahead of competitors.
How to Post on Google Business Profile via Desktop
Posting via desktop is straightforward. Follow these steps:
- Log into your Google Business Profile account.
Visit Google Business Profile and click the “Manage Now” button.
- Navigate to the dashboard.
From your dashboard, youโll see several sections. Look for the โAdd Updateโ or โPostโ option.
- Choose your post type.
Google provides the following post types:
- Update: Share general updates like announcements or promotions.
- Offer: Highlight exclusive deals with start/end dates and promo codes.
- Event: Promote upcoming events with event-specific details.
- Add details to your post.
Include:
- A compelling description (keep it informative yet concise).
- Photos or Videos (Google recommends a resolution of 720px wide by 540px tall).
- A CTA button like “Learn More,” “Call Now,” or “Order Online.”
- Preview and publish.
Review your post details for accuracy and aesthetics, then click โPostโ. Congratulations! Your update will now appear on your profile.
How to Post on Google Business Profile via Mobile
Prefer to post on the go? The Google Maps app has you covered. Hereโs how to post using your phone:
- Download the Google Maps app.
If you donโt already have it, the Google Maps app is available for both iOS and Android.
- Sign in and access your profile.
Tap your profile picture in the top-right corner. Then, click โYour Business Profiles.โ
- Select the business you want to update.
Scroll down to find your Updates section.
- Choose the type of post.
Similar to desktop, your options are:
-
-
- Update
- Offer
- Event
-
- Add visuals and text.
Upload an image or video and copy/paste your post description. Donโt forget to add your CTA for customer engagement.
- Publish.
Once everything looks good in the preview, tap โPublishโ to share your post.
Pro Tip:
Make it a habit to update your Google Business Profile regularly via mobile, so you can stay active even while on the move.
Content Ideas for Google My Business Posts
Struggling to think of what to post? Here are some ideas:
- Product Highlights: Showcase a popular item or service with stunning visuals and a brief description.
- Flash Sales or Discounts: Share exclusive offers with phrases like โLimited Time Only.โ
- Behind-the-Scenes: Give your audience a peek into your operations with employee stories or process insights.
- Seasonal Promotions: Highlight products or services tailored to specific holidays or seasons.
- Customer Testimonials: Thank a happy customer by sharing their feedback (with permission).
- Local Events: Announce workshops, pop-ups, or community participation.
Analyzing the Performance of Your Posts
Creating posts is just one part of the equation. To improve over time, analyze your post performance via the Insights dashboard on your Google Business Profile.
- Views: Number of times your post appeared in search results.
- Clicks: How many users interacted with your CTAs.
- Engagement: Assess the type of posts generating the most responses and replicate their success.
Pro Tip:
Test different types of posts (updates, offers, and events) to see which resonates most with your audience.
The Future of Google Business Profiles
Google continuously evolves its platform, and staying on top of updates will ensure your business keeps shining online. From new post features to advanced analytics, Google Business Profiles are becoming even more essential for businesses of all sizes.
An active and optimized profile can make the difference between gaining a loyal customer or losing them to a competitor. Donโt wait! Start creating posts today and give your business the visibility it deserves.
Check out ourย Facebook guidesย for more helpful topics and for more social media tips and digital app tips,ย join our newsletterย and follow us on social media andย YouTube
Contact us for Digital Marketing or Social Media support and assistance.
Dr. Mayo Adegbuyi is the president of BizCrown Media, where he assists businesses with digital marketing strategies and services to grow their awareness and revenue. He holds a Bachelor's in Fine Arts (Graphic Design), a Master's in Integrated Marketing Communications, and a Doctorate in Business Administration. With over 4 million YouTube views and extensive leadership experience, Dr. Mayo blends creativity, strategic insight, and cutting-edge techniques to accomplish business goals.