Many people I consult with often ask me about the upcoming technologies and future tech trends that will shape businesses in the near future. Questions like “What will replace Facebook?” or “How will Pinterest evolve in the coming years?” demonstrate a desire from business owners, managers, and marketers to stay ahead of the curve and ensure long-term success and profitability. I have closely monitored emerging trends, particularly those centered around visual experiences. By visual experiences, I refer to apps and technologies like Instagram and video communication tools such as Skype, which enable visual communication and interaction. The reason is simple: these areas show the most significant growth potential. Armed with this understanding, I feel confident in predicting how new technologies will impact businesses in the near future.
Virtual Reality
The concept of donning computer-connected goggles and instantly immersing oneself in a whole new world is truly captivating. It is bound to revolutionize businesses in ways we can only imagine. Case in point: the $2 billion acquisition of Oculus by Facebook last year and predictions of substantial growth, with an estimated annual shipment of 30 million headsets worldwide by 2020. Prepare to witness a cultural shift once devices like Oculus become ubiquitous, making phones seem like mere distractions in comparison.
Businesses that seize the opportunity to showcase their offerings through this medium will gain significant advantage, enabling customers to experience their products like never before. Picture yourself test-driving a car in astounding 3D from the comfort of your own home, or visually exploring the golf course before setting foot on it. Even imagine taking online classes in this immersive realm. The possibilities are truly limitless.
In this realm of virtual reality, marketers will unleash their creativity to harness the immense visual space it offers, paving the way for truly awe-inspiring experiences.
Holograms
Recently you may have come across news about live performances by Michael Jackson or Tupac. These remarkable spectacles were made possible through the use of holograms. While virtual reality requires goggles or similar devices for direct user experience, a hologram is created through a lens, capturing and projecting a true-to-life 3D image without the need for any special equipment. This breakthrough technology offers businesses exciting new opportunities to showcase and market their products, while also revolutionizing communication methods. Imagine delivering speeches through holograms or beaming billboard ads without the need for physical rotating boards. This advancement has the potential to save costs and grant advertisers greater control over their ad programming. Marketers who rely on videos to promote their products or services will undoubtedly embrace this game-changing technology, as long as it remains accessible and affordable. It’s like YouTube all over again, but with a whole new level of innovation.
Wearable Electronics
Mobile buying is already dominating the retail world. What awaits us in the future? Wearable devices, like smart wristwatches, will continue to evolve in various forms. Not only that, but the very fabrics we wear will integrate smarter technology, enhancing the customer experience. Just consider the possibilities when a wristwatch can measure your heartbeat or track your daily steps; wearable devices have the potential to gather valuable data and refine the customer experience. In this digital age of personalization, businesses have the ethical capability to collect data that ultimately serves their customers better. While it may initially seem daunting, it’s important to remember that we already expect companies to keep records of our personal interactions to improve their service. This is the path we’re heading towards.
Without a doubt, new technologies will continue to impact businesses in numerous ways in the coming years. However, three specific areas seem particularly promising when it comes to future tech trends. As a business owner or manager, it is crucial to recognize these trends and strategize on harnessing the power of visual and wearable technologies. This will not only enhance the overall customer experience but also yield substantial business outcomes.
AI & Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML) are poised to revolutionize business operations, bringing forth a multitude of benefits. Through the utilization of AI-based applications, industries across the spectrum will experience heightened customer service through the implementation of chatbots. Additionally, the power of predictive analytics will empower decision-makers to make informed and strategic choices. Moreover, these cutting-edge technologies will automate mundane tasks, leading to reduced production costs and an improved understanding of customer needs. The future holds immense potential as AI and ML continue to shape and transform the business landscape.
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