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4 Reasons Your Business Should be on TikTok

If you’re a small business or entrepreneur, there’s a good chance you’re not on TikTok yet. You however should be! Whether you’re just starting out or you’ve been in business for a while, there are good reasons to have an account. If digital marketing is a priority for you and your business, you definitely want to consider getting an account.

Here are four reasons why your business should jump on the TikTok bandwagon. 

It’s a captive audience

Every day, many consumers, adults and kids alike spend an average of 30 minutes on TikTok, creating and watching videos. The social network has over 500+ million and counting monthly active users and they spend good time on there. They have even more ways to get your content in front of them, with amazing creative tools you can use. If you’re looking for a highly-engaged audience who doesn’t mind interrupting their browsing experience to watch videos (and maybe leave comments), TikTok is the place. Look at the video we created below on TikTok that got great views and engagement. It shows that the platform is a place where tutorials and educational topics resonate.


Create Stories on Pinterest! 😳 New update – 👀 how to create stories now on #Pinterest – it’s called an “idea pin” #bizcrownmedia #digitalmarketing

♬ original sound – BizCrown Media

There are high benefits for businesses with paid advertising 

You can do ads on TikTok and many businesses have seen great results with their advertising campaigns. A minor downside to using TikTok is that there aren’t many options for targeting your ads yet. That could obviously change to match the other social media platform options. If you want to advertise on Facebook or Instagram, you’ve got plenty of options when it comes to targeting the people most likely to be interested in your service or product. TikTok’s options are more limited, but there are still benefits for businesses willing to spend a little money.

Your business can get mentioned by celebrities and influencers 

If your content is great and resonates, you can be fortunate enough to get mentioned by a celebrity or influencer which can change the game for you. Tons of influencers, bloggers and more use the platform to publish their latest video tutorials and they often mention a product, service or clip that inspired them. If you’re creative or authentic enough, maybe you’ll catch someone else’s eye and they’ll feature you! One way that countless people get themselves on the popular app is by incorporating it into their social media marketing or content strategy. Creating content specifically for their TikTok audience or sharing content you’ve shared on other platforms in the past can be a smart marketing strategy.

It has an amazing rate of growth

Over 500,000 videos are uploaded to TikTok every day. That’s half a billion videos every day! And keep in mind that this is just one social network. If you want to get in on TikTok, now is the time to do it. Join the bandwagon of growth that can help increase your brand awareness now and in the future.

If you own a small business or run an e-commerce store, chances are you already know about the importance of social media marketing . It’s crucial for building your brand and connecting with an audience, so if you’re looking for another avenue to interact with potential customers, Tik Tok might be the answer. 

If you haven’t started using TikTok yet, it might be time to pay attention. This app is quickly becoming the most popular social media platform for teens and young adults. And while this may seem like just another fad that will eventually fade away, we think there are many reasons why businesses should take notice now before it becomes too late. What has your experience been with marketing on TikTok? Share your story below!