Welcome to the fourth quarter, the time of the year where the holidays are approaching and the year is ending. The season’s changing and so are spending habits which practically affect us all,  whether it’s businesses, employers and employees. It’s however a good and strategic time to capitalize on your digital marketing efforts. You might be wondering, how can digital marketing help in the 4th quarter no matter the dynamics of your business? The fourth quarter can get a little brutal if you’re not planning it right, it’s a time when every new business owner faces some sort of unexpected reality that makes you go whoa!  Don’t want to read, watch the video:

I remember my first year launching BizCrown Media going, it’s all the same with the old gigs! Morale has changed, everybody’s happy, chilling and in a festive mood. They aren’t thinking about business or work perse as they’re getting ready to have a good time hanging out with family and friends, and going shopping.  A little after Halloween you’re still there with work, but after Thanksgiving it’s a wrap, till the Times Square ball drops. However, depending on the nature of your business and what you offer, you might be expected to be very busy during this time or not as busy as you’ve been all year. There might be some outliers but that’s usually how it is, so the question is;

If this is your expected busy season are you going to be busy enough?

If it’s not your expected busy season what are you doing from a digital marketing perspective to attract and excite more customers leading up to your expected busy season?

Busy Season 

If this is your busy season, it’s time to be more competitive. Most competition now is online because of the nature and convenience of how we search for our specific wants and needs. We typically go online to do our research first on what to buy. So it’s very helpful for you to be very competitive online or you are somewhat missing out. The thing is if you’re not as competitive, you’re risking a lot in these times. It’s as if you aren’t where the majority of questions and inquiries about your products or services are happening which simply means you are missing in the conversation. This is a good time to get busy by sending email campaigns, posting consistently on social media about the benefits of your products or services and more. The more creative and compelling content you can put out using videos, images or written text, the more your chances increase of reaching your target audience. Search Engine Optimization (SEO) and Search Engine Marketing (Ads) are also important this time of the year. Using the right keywords makes it possible to run campaigns targeting the exact right terms for good results.  If online transactions for example are surpassing physical ones during the holidays, this let’s you know what you might be missing out on.

Non – Busy Season 

If it is your expected non busy season, it’s not chill time, that’s the perfect time to be attractive and compelling so you’re building a following that’ll start to get excited about your offerings. In this instance your building a lot of what I call “Virtual Capital” that you’ll be reaping from come you’re busy season, so there are really no dull moments when it comes to digital marketing these days. This is a good time to rebuild your email list by adding all the new business cards you’ve received lately that aren’t there yet and also send out new campaigns. You can also post more on the benefits of what you do/provide so it can let your target audience know why they need you come your busy season. This is a good time to focus on your SEO and give SEM a pause or reduction in budget till the busy season since you are aware that the searches for what you offer are lower.  In conclusion, there are many ways to enhance your total ROI whether in your busy or non busy season, but it’s up to you to capitalize and focus on the big picture while focusing on the details too. The big picture is knowing that the more activity and content, the more the business reward eventually. An article or blog might not yield to a phone call today but could lead to 10 sales over the next ten years or a speaking engagement that connects you to new clients. That’s the mindset to have when thinking of digital marketing. This should not only make you aware, but excited at the possibilities for you anytime of the year if you have a consistent focus on your digital marketing strategies.

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