Direct marketing involves a call to action for a direct sale, while Indirect involves marketing to enhance customer relationship and loyalty. Many marketing pieces include just one or the other which is cool, but finding the balance between both in each marketing piece can be quite impactful. Be flexible with both strategies and don’t be rigid in just using one for a marketing piece when both can be used. Check out the video!
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Dr. Mayo Adegbuyi is the president of BizCrown Media, where he assists businesses with digital marketing strategies and services to grow their awareness and revenue. He holds a Bachelor's in Fine Arts (Graphic Design), a Master's in Integrated Marketing Communications, and a Doctorate in Business Administration. With over 4 million YouTube views and extensive leadership experience, Dr. Mayo blends creativity, strategic insight, and cutting-edge techniques to accomplish business goals.