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Get Ahead of the Curve: 2022 Digital Marketing Trends

As marketers and business owners, it’s important to be aware of digital marketing trends that are on the rise. If you’re looking for digital marketing tips and tricks to keep you competitive in 2022, this is a good place to start.

Here are some of the top digital marketing trends for small businesses in 2022! You can use these trends and tools to help your business grow and reach customers more. The trends covered are: 

  • Artificial Intelligence
  • Automation
  • Virtual Reality
  • SEO & Website Marketing
  • Influencer Marketing 
  • Audio Marketing

(Watch video here)

Artificial Intelligence (AI) 

AI uses machine learning to process structured or unstructured information for marketing purposes. The digital marketing tools for these functions are like chatbots that are programmed for customer support. There also are several AI tools available to small businesses to create content like videos, articles and more. These tools are easily searchable online and mostly affordable. One of the best ways to use AI in marketing is for personalization. Understanding how your customer uses your service or product can let you personalize their experience with your brand using these tools. If you’ve identified customers that order every other month, why not create an email campaign for them to simply hit a button and order periodically. This makes your customers’ life easy as well as yours.

Automation

Imagine an automated digital marketing campaign which could do things like following up with prospects who viewed your digital marketing content but didn’t read it right away. Another feature could be to schedule emails that send out your digital marketing content at times when people are most likely to view them. This is how automating digital marketing works. Including automation into your digital marketing operations can make things much effective, impactful and less stressful. You can and should automate many marketing tasks using AI. You can find leads, reach out to them, schedule prospects and more using automation.  

Virtual Reality (VR) 

This digital marketing trend is about creating interactive experiences that surround us in the digital world. Virtual reality allows businesses to create engaging digital experiences that keep people coming back for more. One of them is 360 degree videos where you can put yourself in the shoes of someone experiencing something first-hand. Another digital marketing tool would be virtual reality headsets. You can really immerse yourself into virtual worlds with VR headsets. As the adoption of VR continues to grow, digital marketers will need to start creating immersive experiences for customer dynamics.

SEO & Website Marketing

Search engine optimization or SEO is a digital marketing trend that never goes out of style. Everything in digital marketing is about being found online so when potential customers are looking for your products and services, they find you. 

You need high quality digital marketing content regularly to keep people engaged on your website so search engines continue to rank you higher. It also helps to have Interactive content on your website to keep viewers engaged and informed. Gone are the days of just having a plain looking website. Now viewers expect more and get excited by interacting on or with your website. 

Influencer Marketing  

Influencers are content creators with highly engaged and targeted audiences. Digital marketers or business owners can hire them to feature products and services on their online platforms. Influencers promote your services or products to their audience to increase awareness or sales. A great benefit of influencer marketing is the direct reach it can have to a niche audience. Imagine selling necklaces and having an influencer who is known for necklaces to showcase your product. Your chances to reach your goal with that influencer is likely higher than other avenues. Moreover, you can find various influencers in your niche which really gives you a wide reach. 

Audio Marketing

Audio is an emerging marketing tool. It can be used to keep audiences engaged through podcasts, radio shows, interviews etc. While there is more emphasis on visual elements, digital marketers should not neglect audio as a digital trend because there’s plenty of scope for businesses to take advantage of it. Visual elements require eyes and therefore more attention, while audio can be done with other tasks. This makes it an important digital marketing tool. For example, It’s hard to watch a video while running or driving but you can listen to audio doing either. This makes you aware of the importance of audio and where it fits in the digital marketing experience. If they can’t see you, they can at least hear. That’s why many podcasts have dedicated followings. 

Digital Marketing in 2022

2022 is here and it’s already shaping up to be an interesting year for digital marketing. We’ve seen some amazing technological advances in recent years that are sure to have a big impact on how businesses market their products and services. Artificial intelligence, automation, virtual reality, and SEO will all continue to play a role in online marketing strategies. Additionally, audio marketing will start becoming more popular as people shift content consumption habits. Lastly, influencer marketing is still going strong and is likely to remain one of the most effective forms of digital advertising. What do you think will be the biggest trend in digital marketing over the next few years? Let us know in the comments!

The future of marketing is rapidly changing and we’re here to help you stay ahead. Our team of digital marketing experts have been keeping up with the latest trends in SEO, website design/development, influencer marketing, audio content production as well as AI innovations. We can always provide insight into what these changes mean for your business now and in the future so you don’t have to worry about adapting on your own. Contact us today if any of this fascinates or scares you!

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