Touchpoints are a series of interactions with customers throughout the customer journey. We get bombarded with so much information and marketing touchpoints are important to reinforce our brand and messaging every time we interact or come in contact with prospective...
Assessing your touchpoints and how they affect your business your brand and marketing success is important. Touchpoints are a series of interactions with customers throughout the customer journey. We get bombarded with so much information and marketing touchpoints are...
Having a social media marketing strategy is more important than ever in today’s marketing landscape. Together with your traditional marketing plan, your social media marketing strategy could be what makes you stand out amongst your competitors. But what is a social...
If you are looking to grow your business awareness on social media, follow these evergreen tips! BE ENGAGING, BE TRENDY, BE TRUE TO YOUR BRAND, PUBLISH CONSTANTLY BE ENGAGING Hate to break it to you but, your social media accounts aren’t just about you....
As a Social Media consultant for businesses, social media engagement is a major topic. I’m often asked which holds greater importance: “Likes” or “Reaches”? Interestingly, I’ve observed that the lack of “likes” or...
With the New Year comes the inspiration for fresh goals. Businesses traditionally evaluate past performances to identify areas for improvement and determine how to achieve new objectives. Recently, a business manager approached me seeking advice on enhancing their...
