Facebook Campaign Planner Overview

Facebook Campaign Planner is a standalone tool for marketers to draft, compare and share marketing campaigns using reach and frequency buying on both Facebook and Instagram.

Facebook’s new Campaign Planner is available  with access to a Business Manager account.

You can create multiple plans and then choose the one that appears to be the most effective. Choose different settings in each plan, and get their traffic price forecasts.

This overview covers how to set up campaigns in the Facebook Campaign Planner right away. You can also get a quick overview here on using social media analytics for marketing.

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