SEO Marketing and its Importance to Businesses
Search Engine Optimization Marketing is important for business marketing and business visibility. It brings your business traffic via the web, where the most searches for products and services are happening, ALL based on your website’s optimization. Optimization in itself are sets of marketing strategies webmasters and marketers use to increase the quality of the website for marketing reasons.
Dr. Mayo explains why traffic is important and uses a gas station to explain how SEO works.
To simplify SEO
It has to do with optimizing your website for searches in the search engines like Google and Bing. This increases your chances for visibility and sales when people are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours in search engines. They are the ones looking for you!
Many businesses miss out on sales due to lack of visibility on search engines. Imagine your neighbor travelling miles to go buy a service or product your offer, simply because they didn’t know you offered it. There are many local businesses that miss out this way because of website optimization.
SEO is however is technical and is becoming more so as the online world exponentially grows, so it’s no surprise why and how businesses are missing out. Majority of search engine users mostly click on the first 5 suggestions by the search engine and even more do not visit the second page. This lets you know how much of a goldmine it is to be in the top search results. That’s why you’d need to learn about it or hire experts like us that can help optimize your web presence for increased visibility. There are many moving parts in and outside a website that influence SEO and you’d ultimately want a sound and balanced marketing ecosystem. If you’d like to know more about the digital marketing ecosystem for success, watch this video.
If you need help with SEO and digital marketing, Contact Us! Learn of your opportunities and how we can make a difference today. We assist businesses with major optimization updates and monthly services.