SEO Marketing and its Importance to Businesses
Search Engine Optimization Marketing is important for business marketing and business visibility. It brings your business traffic via the web, where the most searches for products and services are happening, ALL based on your website’s optimization. Optimization itself is a set of marketing strategies that webmasters and marketers use to increase the quality of the website for marketing reasons.
Dr. Mayo explains why traffic is important and uses a gas station to explain how SEO works.
It has to do with optimizing your website for search results in search engines like Google and Bing. This increases your chances for visibility and sales when people are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up (and more often when optimized) when they are looking for businesses like yours in search engines. They are the ones looking for you!
Many businesses miss out on sales due to lack of visibility on search engines. Imagine your neighbor travelling miles to go buy a service or product you offer, simply because they didn’t know you offered it. There are many local businesses that miss out in this way because they lack website optimization.
SEO is very technical and is becoming more so as the online world exponentially grows, so it’s no surprise how and why businesses are missing out. The majority of search engine users most often click on the first 5 suggestions by the search engine and even more do not visit the second page of results. This lets you know how much of a goldmine it is to be in the top search results. That’s why you would benefit from learning more about optimizing or hire experts like us that can help optimize your web presence for increased visibility. There are many moving parts in and outside a website that influence SEO and you would ultimately want a sound and balanced marketing ecosystem. If you’d like to know more about the digital marketing ecosystem for success, watch this video.
If you need help with SEO and digital marketing, Contact Us! Learn of your opportunities and how we can make a difference for your business today. We assist businesses with major optimization updates and monthly services and would be pleased to assist you.