Assessing your touchpoints and how they affect your business your brand and marketing success is important. Touchpoints are a series of interactions with customers throughout the customer journey. We get bombarded with so much information and marketing touchpoints are...
Social Media in Different Cultures And What To Consider Social media usage is a global phenomenon across different cultures. It has rapidly changed the world we live in and continues to do so. New users are joining social media networks constantly for varying reasons...
In viewing comments in a marketing forum centered on mistakes and opportunities for 2018, It seemed many companies ended the year with two major observations: One camp believed that while they excelled in their social media marketing, they didn’t focus enough on...
Searching for a Top Digital Marketing Agency in Chicagoland? With a population of close to 10 million and thousands of businesses ranging from small, medium and large. There are a few things many consider when choosing a top internet marketing firm in the Chicago...
Video Marketing is dominating! We recently learned that YouTube is the second most searched search engine with over 1 billion users. With the average user viewing over 40 minutes of content a day, YouTube is a useful (and free) resource for you to enhance your social...
Having a social media marketing strategy is more important than ever in today’s marketing landscape. Together with your traditional marketing plan, your social media marketing strategy could be what makes you stand out amongst your competitors. But what is a social...
