As a Social Media consultant for businesses, social media engagement is a major topic. I’m often asked which holds greater importance: “Likes” or “Reaches”? Interestingly, I’ve observed that the lack of “likes” or...
With the New Year comes the inspiration for fresh goals. Businesses traditionally evaluate past performances to identify areas for improvement and determine how to achieve new objectives. Recently, a business manager approached me seeking advice on enhancing their...
Social media has turned out to be a powerful platform for personal branding. The line between personal and professional life is getting blurred due to social media, and this can be an advantage or disadvantage depending on how it is used. Many people display their...
You’ve created your brand and integrated it throughout all your social media pages. Now what? It’s time to cultivate customer loyalty. Building a relationship with your customers is the key to achieving loyalty. Engaging with them can be crucial to the...
